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The Business of Culture – Steve Stoute

Steve Stoute talks about the connection between cultural capital and financial capital. The American business mogul and CEO of Translation, breaks down different occurrences where America has capitalized on culture for financial gain, and how cultural capital gives America financial returns over and over again over the decades. From sneakers to film to headphones, black culture has influenced American business from the beginning. Stoute breaks it down into three cultural moments: The Decline of Demography, The Misunderstood Attention Economy, and The Speed of Fame.

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